MAKE
GREAT DECISIONS

TAKE

THE RIGHT

ACTION

ACHIEVE BETTER

PERFORMANCE

100 +

project engagements
since inception

100%

of MATRIX clients
are repeat clients

98%

of our clients would
recommend MATRIX
to a colleague

About MATRIX Healthcare

MATRIX is a healthcare consulting firm focused on pipeline assessments, launch planning, brand strategy and commercial execution for Canadian pharmaceutical companies.

3 partners, Steve Bird, Ian McQueen and Bill McLay, founded MATRIX in 2014. Our strength lies in our experience and the way the 3 partners collaborate and challenge each other and our clients, resulting in high quality output.

When you work with MATRIX you get dedicated focus from 3 tenured pharmaceutical professionals who have done the work that you do.


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OUR SERVICES

Insights

Strategy

Execution

Performance

  • Canadian Life Sciences Networks (CLSN): A peer-to-peer network that helps senior functional leaders in Canadian Pharma understand “how do other pharmaceutical companies do it” Click Here to read more.
    • Patient Support Program (PSP) Network Membership
    • Access and Reimbursement Network Membership
    • Commercial Operations Network Membership
  • 4See: Mobile CRM system that tracks lead indicators in < 30 seconds enabling your business to predict future performance and react before it’s too late. Click Here to view 4See
  • Market/product assessments: Go/no go launch recommendations, Canadian market assessments for foreign companies, and product potential assessments.

  • Brand strategic planning: Facilitate and/or create brand strategic plans.
  • Launch readiness: Launch strategies, positioning, messaging, resourcing and operational tracking to launch with success.
  • Portfolio prioritization: Assessment matrix to rank and prioritize portfolio assets.

  • Tactical planning: Innovative approach to facilitate teams to unlock big ideas to execute against your strategies.
  • Advisory boards & working groups: Customized and strategic HCP meetings.
  • Field business planning: Focused and aligned planning and tracking at the field force level. Sales analytics training.

  • Lead KPI identification: Identify the right leading metrics aligned to behaviour shifts required to achieve your brands ambition.
  • Data visualization: Real time tracking of performance enabling your business to be more nimble and react before it’s too late.
  • Root cause analysis: Uncover what is at the heart of your performance challenges.
  • Incentive plan: Creation and tracking tools.

100+ product assessments, 22 product launches,
and 45 strategic/tactical plans facilitated.


THE MATRIX TEAM